More than ten years ago, such attention was not paid to labels as it is now, because companies were not obliged by such information rights, and even the awareness of customers was not so great. First of all, what mattered was the price and packaging, which still play a significant role in purchasing decisions. However, a growing tendency to increasingly rational and conscious shopping decisions has been visible, and therefore labels have become very important, and their refinement is simply necessary. Why can they contribute to the company’s success and how do they affect customer satisfaction? 

Why have labels become so important? 

It has been known for a long time that the packaging front and its colors must be carefully matched. Marketing specialists design them for specific clients, wanting to catch their eyes and arouse interest in the product. Currently, fewer and fewer people are guided only by such aspects – consumers reach for a visually attractive assortment, but before buying it, they usually look carefully at labels in search of relevant content. This is especially true for the food industry, where labels are a key element. This became particularly important with the introduction of harmonized label content by the European Union, thanks to which they meet the requirements of consumer rights. They are to be non-removable and properly placed, so choosing labels of good quality is very important.

The restrictions also apply to the content itself, which needs to be legible and understandable. Even the smallest labels must contain information about the name, net content, shelf life or possible allergens. Larger labels also require detailed composition and nutritional value, information about storage and use, or the manufacturer’s address, and for alcohols – also the country of origin and volume. In addition to the required elements, many manufacturers also decide on information about the share of individual nutrients of the product in the daily reference dose or the effect of such products on preparation of a balanced diet. 

Growing consumer awareness

Currently, there is a high level of social awareness, which is also reflected in the ecological attitude of consumers, and the fact that more and more people want to eat the healthy way. For this reason, the customers themselves are also very demanding, and in various industries – they are currently not satisfied with trite information, because they expect that the label will include most of the desired information.

This awareness has increased with the legal obligation imposed on producers, but also with numerous information campaigns that put emphasis on that consumers should pay attention to the quality of the products they buy. Thus, in the sales process, the label currently plays an equally important role as the price or packaging – careful preparation should therefore be one of the priorities of every company that expects its customers’ satisfaction. Therefore, it is good to use good quality labels and prepare the content with a view to carefully and thoroughly informing consumers. 

Additional persuasion tool

It should be kept in mind that labels are not only a means of information for companies that are supposed to affect customer satisfaction, but can also be a subtle persuasive element. The growing consumer requirements are not a problem for companies offering good quality products. In this situation, in addition to basic label information, it is worth placing additional content that will meet the needs of inquisitive buyers. These may be detailed specifications or, in the case of food products, accurate nutrition information, and the effect of products on shaping a balanced diet. Therefore, it is impossible to overestimate the role of the label – poor quality and poorly prepared, will only scare the consumer off. On the other hand, with high quality and high information value, it will additionally encourage consumers to buy and can measurably affect sales.

There are many factors to consider when choosing labels. Otherwise, there is a risk that we will make the wrong choice. There are many types of raw materials on the market that are used to make self-adhesive labels. Individual models also differ in size. When choosing them, we must look at the dimensions of the printer we use. However, the most important issue is what we are going to use the adhesive labels for. After specifying their purpose, we start looking for the right models. Do you know how to choose the right labels?

What types of labels are there?

Paper labels are usually used for thermal transfer prints. They are produced using thermal transfer ribbon. This type of print is distinguished by considerable abrasion resistance and durability. UV radiation does not darken it. If weather resistance is not required, then it is worth choosing paper labels. However, they do not work well in contact with moisture.

In turn, models made of PE (polyethylene) are used mainly in the cosmetics and chemical industries. They are useful for labelling plastic bags or other soft containers. Whereas, polypropylene (PP) models are not only relatively durable, but also very stiff. This means that we can easily process them mechanically. These types of labels are used in the production of advertising materials, textiles and packaging. They are very popular in the food industry. The lower flexibility of PP film means that this type of label is not the optimal choice for uneven surfaces or soft packaging. Instead, they are resistant to chemicals, moisture and high temperatures.

For electronic and electrical goods, polyester (PET) labels are usually used. This is primarily due to the resistance of this material to changing conditions, regardless of whether it is chemicals, temperature fluctuations or moisture. Such labels also work in storage and industrial conditions – polyester is highly resistant to abrasion. It is ideal for the production of rating plates or information labels.

Companies looking for more flexible labels should consider vinyl film models. The properties of this raw material make it ideal for curved and porous surfaces. Such labels can withstand 5 years in external conditions, while for internal applications there are no restrictions. Vinyl products are often used to seal computer parts and electronic components because they do not conduct electricity.

What factors have the greatest effect on the choice of labels?

You definitely need to consider the environment in which the labels will be used. With this knowledge, we will be able to choose the right material. The shape of the label also matters. The most common are rectangular products. Since we only place a bar code and information needed to identify the goods on them, there is no need to use more creative shapes. The situation is different for products that are to draw the customer’s attention. Then, much more often companies decide to use labels in the shape of an ellipse or a circle.

More original solutions will require some investments in your own die and they will significantly complicate the process of producing such labels. Another criterion for their division is the type of adhesive used – it can be strong or easily breakable. We need to consider what surface our labels will be applied to. Smooth surfaces do not require special adhesives, but the situation is quite different for rough or soft surfaces.

How to choose the right labels?

Do you know how to choose the right labels? If you want to make the right choice, it is best to familiarize yourself with various stages of this process. This includes information such as how goods are stored and their characteristics. Labels that will work for a window manufacturer will not necessarily be the right choice for a fish processing company.

Sophisticated jewellery products are marked with professional labels, which are characterized by unusual shapes or the highest quality of materials from which they are made. All information on the label is legible even several months after printing. The materials used for the production of jewellery labels can be distinguished by silver matt polyester film (PET), silver polyester film imitating brushed steel and white polyethylene (PE) film. The jewellery industry has specific dimensions that jewellery labels should have – these dimensions are 10 × 50 mm with narrowing.

Characteristics of jewellery labels

These labels are primarily characterized by their small size to discreetly present the most important product information to the customer. The label should contain information about price, quality and type of material, as well as weight. In addition, this information is applied directly to the product (without leaving any traces of glue) or on a special tag.

A thermal or thermal transfer printer allows the entrepreneur to print labels in the workplace, which is an incredibly convenient. Jewellery labels can be both shiny and matte. On shiny tags you can write only with a foil pen or oil pen. However, to sign on the matte label, you only need to use a regular pen. Shiny tags can be divided into ready-made or with individual printing. A characteristic feature of matt labels is their pigment printing, while shiny labels are made using resin printing technology. It is worth noting that resin printing is fully resistant to abrasion.

How are labels for marking jewellery products made?

Labels are usually made of polypropylene so that the sticker is fully resistant to water or mechanical damage. Many printers available on the market create labels that are compatible with barcode scanners. When choosing a jewellery label printer, consider the stock. For example, office printers are extremely compact and print about 2,000 labels a day. Meanwhile, the circulation of industrial printers is almost 15,000 printed per day – the difference in volume is sky-high.

An intermediate product is a semi-industrial printer, which is also ideal for printing greater volumes. All printers intended for printing labels for jewellery marking should be characterized by stability, durability and simplicity in use. In addition to good quality, the printer should be used for the production of durable labels and proven materials. The minimum application temperature for jewellery labels is -23 degrees Celsius.

The durability of labels anticipated by producers is a year indoors. Usually, one roll is about 3000 labels. Labels with an overlap have a permanent adhesive layer that leaves no traces. The price of one roll is about PLN 150.00.

How to order a jewellery label?

The first step necessary to realize an order is to provide the customer with all parameters and information that, at his discretion, should appear on the jewellery label. Many customers appreciate the direct contact with the label maker, as the customer’s vision of label designs may change at the production stage. Label makers should provide customers with a ready design and allow them to make initial adjustments.

Establishing a cost estimate is an extremely important element when ordering jewellery labels. Many companies guarantee delivery time up to one week. Jewellery labels are characterized by elegance and durability. They are designed to attract the customer’s attention, while not obscuring the main element, which is jewellery.

Labels are carriers of information about a given product at every stage of its transport. What is more, do not forget about their artwork. It should positively influence the image of the product to attract as many customers as possible. For this reason, you should not limit yourself to standard black and white labels. Entrepreneurs should use colorful products in various shapes. Of course, the right choice depends largely on the specifics of the industry in which the company operates. Labels should not only be adated to the needs of individual customers, but also stand out from the competition. Attractive labels gain in importance during periods of increased sales, such as the holiday season, for example. Every company should ensure that its products are distinguished, to the possible extent. The main goal is to manage the increased demand in every possible way. One of them is to improve product attractiveness by means of a colored label.

Commonly used printing methods

The so-called digital printing is very popular. The data contained in the digital file is transferred for printing. Appropriate printing machines and coloring agents are needed for this type of printing. The biggest advantage of this method is immediate printing. We are able to make low-volume series without any problems. What is more, we will not need to bear the high cost of dies. Digital printing also allows printing variable data. Especially, various graphics or texts. If necessary, our labels can be prepared on a roll. In turn, flexographic printing involves the use of flexible printing forms. They are usually made of rubber, polymer or similar materials. The universality of this method results from the possibility of printing various substrates.

You should opt for flexographic printing if you need to print rough surfaces. Colored labels can be prepared in sheets or on a roll. It all depends on the capabilities of printing machines that we have at our disposal. Companies that need a higher quality print than the one offered by the digital method often opt for offset printing. With its help it becomes possible to map even the smallest elements. If possible, it is best to choose this method when our order will be reproduced in hundreds or thousands of copies. Usually, our labels will be prepared in special sheets.

Why use colored labels?

Original-looking products attract the attention of customers who more often decide to buy them. Personalized labels are a great way to distinguish our goods from the competition. They can be used as part of an advertising campaign that will build brand awareness. The final goal is to increase sales.

Using personalized labels is a highly flexible solution that will be useful in many different situations. We can prepare such labels on our own. However, we need special printing devices in connection with a computer or tablet on which we will design our labels. The simplest step is to print advertising slogans in the form of colored labels that you can stick on our products.

Combined with the graphic variety of packaging, we can easily distinguish our goods. A much better solution is to commission this task to an experienced company that can offer a wide range of clean and colorful labels. Just specify the requirements and the company will do the design and print works. Depending on needs, we can order simple labels with a bar code or more original color models. Certainly, the use of colored labels is a valuable investment.

Nowadays, labels are found everywhere, they are used to describe all kinds of ingredients or properties, e.g. cosmetics, medicines, also used in logistics or electronics, their usefulness is endless. The variety of labels is endless, they can have different colors, shapes or be made of many materials. Think about what kind of labels are you looking for and adapt it to your requirements.

Labels – why invest in them?

Properly selected can help to accelerate and standardize the flow of information in the distribution chain, employees of the production line, in warehouses or in logistics centers. However, the most important advantage of a properly selected label is promotion and creation of a product image.

Advantages and types of labels

The key ingredient to success is labels thanks to which the company will gain customer trust, for example through: legibility and durability of labels. It is also worth remembering that each of them has different properties and applications, and it is on them that you should focus when developing and investing in your business so as to keep pace with consumers and their requirements. We can distinguish 4 basic types of labels.

Clean labels

Perfect as a sales tool for a company and an easy and readable source of knowledge for clients. With this form, depending on the needs, the appropriate size and material is selected – paper or foil and the right type of adhesive, which due to the use on various surfaces will ensure label durability, regardless of the conditions of storage of the goods on which it will be found. Labels can be prepared in the form of a roll or in the form of sheets. They can be subject to further printing process, depending on the demand, using thermal or thermal transfer printers.

Printed labels

Self-adhesive printed labels are made according to the customer’s recommendations and needs, they can be printed with data such as bar code, manufacturer’s data, possibly contain detailed information and any graphics, e.g. product photo, logotype. If the manufacturer wants something more advanced then color-flexographic or digital printing is recommended.

Color-flexographic labels

A versatile technique that is characterized by a variety of materials and various substrates. Most often used in the production of labels in a high-volume process, hence it is one of the most economical and effective techniques.

Of course, the label can be used as a final product or sent for further printing to add e.g. product information, bar code or expiry date.

Color-digital labels

The fastest form of printing, useful if you need to quickly adapt to the current demand for a given product. The outlays are made from 100 pieces, so there will be no problem, if there is no need to print large quantities of labels, it is fast and does not require additional costs associated with the purchase of additional forms for printing.

Its biggest advantage, in addition to quick production, is the possibility to print a design straight from a computer file and quick possibility of personalizing the label and thus faster order delivery time. This type of labels will be resistant and long-lasting, thanks to which you will save both money and time. 

Summary – why is it worth investing in the right labels?
To sum up, it is worth investing in good quality labels that meet your needs, noting that nowadays not only time matters, but also the aesthetics of a given product. Aesthetic and well-made label equals a satisfied and trusted customer, only the right one will bring profits for the next few years.